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Thursday, June 20, 2013

After Vodafone and Airtel, Idea also cuts 2G data rates by 90 percent

Following Vodafone and Airtel’s example, Idea has also announced a 90 percent slash in its 2G data charges. Airtel was earlier reported to have reduced its data charges to 1p/10KB, while Vodafone was seen reducing its data rates to 2p/10KB.  Idea’s new data charges currently stand at 2p/10KB, which has been reduced from the earlier 2p/KB rate. The new data charges will be applicable from July 1.


In addition, the company has announced that the new tariffs will be applicable for both pre-paid and post-paid 2G plans. The new data charges will be applicable in the Tamil Nadu & Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar and Orissa circles. The revised rates will be available for pre-paid subscribers for a period of 90 days from the date of activation, and can be recharged for as little as Rs 5-10. The company also stated that the new tariffs will be applied for the pay-as-you-go services in addition to overuse on the regular data packs.
According to RTT News, Idea Cellular had 21.57 million subscribers for its packet data plans as of March 31, 2013, which is a step up from the 18.9 million subscribers in the previous quarter. Out of this, 4.1 million are 3G customers. Overall, data subscribers contribute about 5.7 percent of the telecom company’s service revenue annually.


On Tuesday, Vodafone cut its 2G packet data rates in three operating circles from 10 paise to 2 paise per 10KB, and was soon aped by Bharti Airtel, which cut data tariffs from 10p/10KB to 1p/10KB in two circles.

As of March 31, 2013, Vodafone boasts 37.3 million data users in India, out of which 3.3 million are 3G subscribers. In comparison, Bharti Airtel, which is India's largest telecom company based on the number of subscribers, has 43 million packet data subscribers, out of which 6 million subscribe to its 3G plans.

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