If you have enjoyed shows on Doordarshan (DD) and All India Radio (AIR) in the past, and have since moved on to present-day digital technology, here’s some pleasant news for you. The Times of India reports that Prasar Bharati is looking to introduce mobile applications for both DD and AIR to bring news and entertainment to its ardent users. In addition to that, the apps reportedly will also allow users to access rare archival material on their mobile devices. The apps are expected to be available in the next six months.
An interesting move, the apps are likely to get the youth acquainted to the rich content on both DD and AIR. It will also make it easier for connoisseurs to access the content of their choice on the go. The entities are already popular on the Internet. Both have a presence on Twitter and Doordarshan National (DD1) has a decent subscriber base on YouTube. On Twitter, Doordarshan News (@DDNewsLive) boasts of an impressive number of followers.
A person familiar with the development told the publication that the apps for news service would be a priority. The public broadcaster, he said, has a credible network spanning across the country, which it would put to good use in making these apps. "It has the potential of creating its own niche amid the private news broadcasters," he said.
The nation’s largest public broadcaster may offer its rare archived and digitised content to users via subscription. Once implemented, it reportedly expects to earn ad revenue to the tune of Rs 200 crores.
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